ON SPONTANEOUS EMERGENCE OF OPINIONS Mike Keane One of the distinguishing properties of the present scientific method is reproducibility. In one of its guises, probability theory is based on statistical reproduction, near certainty being obtained of truth of statements by averaging over long term to remove randomness occurring in individual experiments. When one assumes, as is often the case, that events farther and farther in the past have less and less influence on the present, the probabilistic paradigm is currently well understood and is successful in many scientific and technological applications. Recently, however, we have come to realize that precisely in these applications important stocahstic processes occur whose present outcomes are significantly influenced by events in the remote past. This behaviour is not at all well understood and some of the simplest questions remain today irritatingly beyond reach. A salient example occurs in the theory of random walks, where there is a dichotomy between recurrent and transient behaviour. After explaining this classical dichotomy, we present a very simple example with infinite memory which is neither known to be transient nor recurrent. Then, using a reinforcement mechanism due to POLYA, we explain the nature of a particular infinite memory process in terms of spontaneous emergence of opinions. Finally we would like to discuss briefly some of our recent results towards understanding the recurrence-transience dichotomy for reinforced random walks, and indicate an application to universal coding used in optical CD technology.